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Influence: The Psychology of Persuasion (Collins Business Essentials)

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Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Influence is a must read for anyone in business and just about everyone else too. It beautifully explains both our concious and unconcious behaviors. It explains concepts like reciprocity – the behavior that makes us feel obligated to someone who does something for us. You may intuitively understand that, but he explains how much it can affect our behavior. Many more psychological and sociological insights are to be found in the book.

Information For Influence: The Psychology of Persuasion (Collins Business Essentials)

• File Size: 1014 KB ( Download PDF : )


• Publication Date: June 2, 2009


• ISBN-10: 006124189X


• Author : Robert B. Cialdini PhD


• Print Length: 281 pages


• Publisher: HarperCollins e-books; Revised edition (May 28, 2009)


• ISBN-13: 978-0061241895


• ASIN: B002BD2UUC


• Language: English

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.