Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

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This book is so timely. It shows the differences between effective social media interaction and marketing in 2010 and now. It is very current, and describes how things have moved from computers to phones, and from various networks to mainly Facebook. It also shows examples of pictures and images that really work, compared to those that don't. The picture examples are worth a thousand words! Great book.

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Details For ab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

• Hardcover: 224 pages ( Download PDF : )


• ISBN-10: 006227306X


• ISBN-13: 978-0062273062


• Product Dimensions: 7.4 x 0.8 x 9.1 inches


• Language: English


• Publisher: HarperBusiness; 1ST Edition edition (November 26, 2013)


• Author: Gary Vaynerchuk

About the Author

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.

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