If you are starting a new business, STOP. You must read this book. I’ve spent the past year building a medical practice, which is as far from a start up as you can get. The fundamental elements that Ryan shares in this book will help you market your business no matter the industry you are in.
Ryan’s book has everything an entrepreneur needs to hit the ground running with the new rules of online (and offline) marketing. It doesn’t matter if you’re about to launch your first product or if you’re worth a billion dollars and sitting on the panel of Shark Tank, there’s content in here that will blow your mind and change your perspective for the better. The book teems with hustle, creativity, and scrappiness. I absolutely recommend it to anyone trying to get other people’s eyeballs on their product, service, message or idea. Ryan writes, “Our delusion is that we should be Transformers and not the Blair Witch Project.” Absolutely. This book is like a sledgehammer on the head of people (like me) who have been suffering from this delusion.
A Primer on the Future of PR, Marketing and Advertising
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
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Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Info
- ISBN-10: 1591847389 ( Download PDF :
) - ISBN-13: 978-1591847380
- Product Dimensions: 5 x 0.4 x 7.7 inches
- Paperback: 144 pages
- Publisher: Portfolio; Reprint edition (September 30, 2014)
- Language: English
- Author: Ryan Holiday
About the Author
Ryan Holiday is the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel. He currently lives in Austin and writes for Thought Catalog and the New York Observer.
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