Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School

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Brain Rules by John Medina is both highly informative and practical. Medina takes the reader through a series of 12 rules that WILL enable you to take charge of your life from a cognitive perspective. Some of these rules may already seem familiar to you; others may come as more of a surprise. Either way, Medina does a great job of offering recent scientific viewpoints to support these rules without boring or confusing you. Unlike other similarly themed books, Medina encourages you to follow these rules as guidelines as part of a happier, healthier lifestyle.

Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.

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How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.

Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School Details

• Author: John Medina ( Download PDF : )


• Publisher: Pear Press; Second Edition edition (April 22, 2014)


• Paperback: 304 pages


• ISBN-13: 978-0983263371


• Product Dimensions: 0.8 x 6.2 x 9.2 inches


• Language: English


• ISBN-10: 098326337X

About the Author

John Medina is a developmental molecular biologist and research consultant. He is an affiliate professor of bioengineering at the University of Washington School of Medicine. He was the founding director of two brain research institutes: the Brain Center for Applied Learning Research, at Seattle Pacific University, and the Talaris Research Institute, a nonprofit organization originally focused on how infants encode and process information. Medina lives in Seattle, Washington, with his wife and two boys.

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