Good to Great: Why Some Companies Make the Leap...And Others Don't

This book is a refreshing change from the leadership books which expound various flashy leadership skills as the determinant for corporate greatness. Clearly disciplined execution and focusing on the key profitability ratio produce a shift from mediocrity to greatness. This book is a definite read for the business leader. To move beyond greatness and achieve optimization, read Optimal Thinking: How To Be Your Best Self, then infuse Optimal Thinking into every facet of your corporation.

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The Challenge:

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

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But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study:

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards:

Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

Good to Great: Why Some Companies Make the Leap...And Others Don't Details

• ISBN-10: 0066620996 ( Download PDF :  )


• ISBN-13: 978-0066620992


• Author: Jim Collins


• Hardcover: 300 pages


• Publisher: HarperBusiness; 1 edition (October 16, 2001)


• Language: English

About the Author

Jim Collins is author or coauthor of six books that have sold in total more than ten million copies worldwide, including the bestsellers Good to Great, Built to Last, and How the Mighty Fall. Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. He now operates a management laboratory in Boulder, Colorado, where he conducts research, teaches, and consults with executives from the corporate and social sectors.

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