This book is an excellent resource for anyone who is serious about graphic layout. It is not a type book; it does not review fonts individually. Rather, it considers type as a visual element. Accessibly written, someone new to the field could use it, as well as experienced graphic artists and those for whom the page is important. A good investment for the artist on a budget, too.
Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering.
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Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.
This book is not a critique on fonts, nor is it a book on how to design them. While this book explains what a font is, you learn a lot about what the visual representation of a word is comprised of (text) and how to use these representations (text) in the various ways in design, and how they have been used in the past. After reading this book you should be familiar with almost all of the typographer's jargon (terms, vocal), and you will have a better understanding of how to organize text in a design.
Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Info
- Paperback: 224 pages (Download PDF :
) - Language: English
- Author: Ellen Lupton
- ISBN-10: 1568989695
- ISBN-13: 978-1568989693
- Publisher: Princeton Architectural Press; 2 Rev Exp edition (October 6, 2010)
- Product Dimensions: 7 x 0.8 x 8.5 inches
About the Author
Ellen Lupton is the author, coauthor, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is hte recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007.
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